Lincoln Launches Subscription Service to Compete with Cadillac's 'Book'

December 5, 2017

 

Starting with a pilot in California, the OEM has plans for a nationwide launch

 

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Zoom View: With the platform already built under Ford's Canvas program, it was a no-brainer that Lincoln would launch a subscription service of their own in due time. After Cadillac Book's recent expansion that pegged market presence in New York, Dallas, and LA, Lincoln's timing couldn’t have been better.

 

 

 

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